Aroma Foods & Beverages · Est. 2022

Backed by 20 years of manufacturing experience.
Step through the door that fits you.

B2C · Franchise & Cloud Kitchen 01

AromaChai

India's authentic chai franchise — outlets, cloud kitchens, and three brands under one roof.

Step inside aromachai.in
A
B2B · Premix Supply 02

DesiPremix

Instant chai premix for cafes, restaurants & canteens — at ₹2.40 per cup, factory direct.

Step inside desipremix.com
20+ Years in Chai
✦
20,000 kg Premix / Month
✦
10+ Franchise Outlets
✦
3 Cloud Brands
✦
FSSAI Certified
✦
Pan-India Delivery
✦
4.5★ Google Rated
✦
20+ Years in Chai
✦
20,000 kg Premix / Month
✦
10+ Franchise Outlets
✦
3 Cloud Brands
✦
FSSAI Certified
✦
Pan-India Delivery
✦
4.5★ Google Rated
✦
Our Story

Crafted in Navi Mumbai,
served across India.

The story began in 2006, when our parent company Aromas Vending Services Pvt Ltd started manufacturing premium tea and coffee premixes from Navi Mumbai. Twenty years on, that single factory now ships 20,000 kg of premix every month to outlets, cafes and food businesses across India.

Aroma Foods & Beverages was launched in 2022 as the umbrella for two consumer-facing brands born from that factory — AromaChai, our chai franchise & cloud-kitchen network, and DesiPremix, our B2B premix supply arm. Same chai. Two ways to serve it.

0+ Years of
Manufacturing
0kg Premix Sold
Every Month
0+ Franchise Outlets
Across India
0 Cloud Brands Under
One Outlet
Our Portfolio

Two paths,
one promise.

One parent company, two distinct brands serving very different customers — but built on the same chai expertise. Pick the one that matches what you need.

Brand No. 01
B2C · Franchise · Retail

AromaChai

India's authentic chai franchise — outlets, cloud kitchens, and three brands under one roof for higher revenue.

  • Zero royalty franchise model
  • 10+ live outlets across Navi Mumbai, Thane & Indore
  • Cloud kitchen presence on Swiggy & Zomato
  • Includes The Bread Hub & My Fries cloud brands
Visit AromaChai.in
Brand No. 02
B2B · Supply · Wholesale

DesiPremix

Instant chai premix for cafes, restaurants and canteens — at ₹2.40 per cup, factory direct.

  • 70% cheaper than traditional in-house chai
  • FSSAI certified · zero middlemen pricing
  • Delivery across Pan India
  • Order trial pack · custom flavour development
Visit DesiPremix.com
Leadership

The founders

Three entrepreneurs building India's chai ecosystem from a single office in Navi Mumbai.

Y

Yousuf Ali Bohra

Co-Founder · Aroma Chai
01

Yousuf Ali Bohra

Co-Founder · Aroma Chai

Yousuf Ali Bohra brings over two decades of expertise in the chai and coffee premix industry. Since 2006, he has successfully led Aromas Vending Services Pvt. Ltd., the parent company behind Aroma Chai, which today manufactures and ships over 20,000 kg of premix products every month.

With deep knowledge in product formulation and beverage innovation, he plays a key role in developing signature flavors while ensuring consistent quality standards across the brand. His vision is to take Aroma Chai across India and beyond — delivering authentic chai experiences with warmth, quality, and innovation at the core.

LinkedIn coming soon
R

Rajesh Kesharwani

Co-Founder · Aroma Chai
02

Rajesh Kesharwani

Co-Founder · Aroma Chai

Rajesh Kesharwani brings over a decade of experience from the banking sector, contributing strong expertise in operations, auditing, process management, and sales. As the driving force behind day-to-day operations and expansion, he leads franchise development, sales growth, and operational excellence across the brand.

Under his leadership, Aroma Chai has expanded to 10+ franchise outlets and achieved monthly premix sales of over 3,000 kg. With a vision to build Aroma Chai into a publicly listed company, he focuses on creating scalable systems, empowering franchise partners, and delivering sustainable growth.

View on LinkedIn
V

Vikash Kesarwani

Co-Founder · Aroma Chai
03

Vikash Kesarwani

Co-Founder · Aroma Chai

Vikash Kesarwani brings over 10 years of experience in the personal finance sector, having established his own financial consultancy firm focused on helping business owners and professionals build long-term wealth. At Aroma Chai, he leads strategic growth initiatives including menu innovation, SOP & workflow systems, marketing strategies, and money models. His expertise in business and finance helps franchise partners enhance outlet performance through menu engineering, operational efficiency, and growth-focused strategies.

He played a key role in developing Aroma Chai's chef-less café model along with three cloud brands that currently contribute nearly 25% of outlet online revenue. His vision is to build a highly scalable, system-driven, and profitable business ecosystem that creates long-term value for both the company and its franchise partners.

View on LinkedIn
Get in Touch

Let's talk chai.

Whether you want to franchise an outlet, supply your business with reliable chai, or just learn more about Aroma F&B — we'd love to hear from you.

+91 93245 90515
info.aromafnb@gmail.com
Office #914, Grohitam Building,
Plot 14B, APMC Market, Sector 19,
Vashi, Navi Mumbai 400705

Find Us

Get Directions